Diamonds in the rough

Lately I've been pretty disappointed with the ads I've been seeing. Not just on television I suppose, but I am going to focus on that particular area here. That is until quite recently. The ad above just launched this week and is a 122 second long ad done for Hovis bread, created by Miles Calcraft Briginshaw Duffy, to celebrate Hovis' 122nd birthday. The ad has a boy going to pick up a loaf of bread and begins 122yrs ago and he travels through his town, through the different era's to present day and his home.

Even though I'm not a born and bred Brit and many of the trademark events I've only been told about or seen reference too since I've lived here, I still got the deep British closeness when watching it. The ad envoked different emotions through different situations being shown - almost as if it were a short film rather than an advertisement. 122 second ad is quite ambitious - and expensive - people get bored far to easily these days, me being one of them. However, I feel they pulled it off well, but as an ad-geek, I still look forward to the 30 second version, if they do one, just to see how they go about it editing wise...

[youtube=http://www.youtube.com/watch?v=dlRzLKgiHmE]

These series of Adidas 'Dream Big' ads, done by 180 Amsterdam, really grabbed my attention when they came out about a month ago. I don't know, maybe I'm getting soft or going through an over emotional stage, but I feel they are very powerful and portray a something good in humanity... and hope.