It’s simple and makes sense: bring users what they want and do it in one space. They’ve pulled a number of different element together: Shop for the clothes, buy the songs off iTunes, take quick pics of your favourite outfits and participate while tweeting, commenting, sharing – all through one dashboard. The only thing they don’t have is more time for me to watch.

View and participate yourself on the Topshop website and a great in-depth article from Fast Company about the project.

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