The third TV commercial for BRAVIA is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of plasticine.
Play-Doh c. Hasbro. All rights reserved.
Taken from the Bravia website where you can view the ad in it’s full glory:
Not up on YouTube yet, but give it time. You can go to Bravia’s YouTube page and see the teaser.