Thoughts and idiosyncrasies of Darcie Tanner

Guinness Music Machine

Brilliant execution of the concept. The characters represting how the drink hits your taste buds – the percussion instruments – each time you take a drink. And I’m not even a fan of the stuff! Just their ads!

The video is directed by Steve Cope, from Red Bee Media and edited by Tim Hardy from Cut & Run.
Agency credit is BBDO, Dublin

Thanks as always to BrandDNA


A Texan Lassie. Digital Media Geek.

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