Thoughts & idiosyncrasies from Darcie Tanner

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commercials

Jan 6, 2009

Brain Powered Audience

I have come to my own conclusion that advertising people make ads almost to suit/for others in advertising as much as for the general public.  Although is stated that the agencies with the most awards get more work and are the best, I would like to see the actual figures on how much more chocolate [...]

Darcie Advertising, Cool, video 0 advert, CHI London, commercials, drench, tv commercials, tvads, water, youtube

Oct 20, 2008

Naturally funny

Recently I have been taken smitten by the new ads out for The Natural Confectionery Co. by Fallon London. They just make you chuckle and are somewhat endearing. Also knowing that ads can still be produced using strong bits of copy over major art direction, in both commercial and press ads makes me happy as [...]

Darcie Uncategorized 0 advertising, adverts, commercials, copy, copywriting, Fallon, fallon london, funny, humor, humour, natural confectionary co, press ads, print, sweets, tv, tv commercials, youtube

Sep 14, 2008

Diamonds in the rough

Lately I’ve been pretty disappointed with the ads I’ve been seeing. Not just on television I suppose, but I am  going to focus on that particular area here. That is until quite recently. The ad above just launched this week and is a 122 second long ad done for Hovis bread, created by Miles Calcraft [...]

Darcie Uncategorized 0 180, 180 amsterdam, adidas, adverts, commercials, Dream Big, hovis, MCBD, Miles Calcraft Briginshaw Duffy, tv, tv commercials, tvads, youtube

May 15, 2008

Only If

On Tuesday the 6th of May, I went along to The Leith Agency’s launch of A.G. Barr’s new Irn Bru Ad. For those of you who may not know, Irn Bru is the cult soft drink of Scotland. They are given it in their first bottles as wee lads & lassies and are hooked. I [...]

Darcie Uncategorized 0 ads, advertising, Barr, commercials, drink ads, Irn Bru, Leith, Scotland, soft drinks, The Leith Agency, tv commercials, video

Mar 20, 2008

Schweptastic?

Agency : George Patterson Y&R, MelbourneEditor: Jack Hutchings @ The ButcheryExecutive Creative Director: Paul CatmurCreative Director: Ben CoulsonArt Director: Ben CouzensCopywriter: Jim IngramAgency Producer: Romanca JasinskiProducer: KAREN SPROULDirector : Garth Davis At 10,000 frames per second, this advertisement for Schweppes soft drinks really captures the moment. Director Garth Davis said: “This campaign is one of [...]

Darcie Uncategorized 0 ads, advertisments, adverts, commercials, drink ads, Schwepps, tv commercials, YnR Austrailia, youtube

Mar 18, 2008

Brief: Get men to buy pregnancy tests

When this ad first aired on television, I was all but shocked. I thought, surely this can’t be aimed at women? Make an already awkward situation even worse by turning into some kind of sci-fi thriller preview? As if being an alien incubator isn’t creepy enough or having to go buy one and take it [...]

Darcie Uncategorized 0 ads, advertising, adverts, bad ads, brief, commercials, curious, iain tait, tv commercials, youtube

Mar 12, 2008

Multiplicity: the good, the bad & the ugly

I have been engulfed for almost 24 hours (okay, I haven’t been awake for all of them) in an argument on Scamp‘s blog, between god knows how many people, regarding this ad for TfL (Transport for London). Basically, it was done by an agency called WCRS and can be viewed here. However, it has been [...]

Darcie Uncategorized 0 ads, advertising, AKQA, commercials, copy, copyright, Guinness, lawsuits, pot noodle, redo, Scamp, steal, TfL, tv commercials, WCRS, youtube

Dec 23, 2007

Apple Stop Motion Mac v PC & Santa!

Done just like the old Rudolph movies from back in the day. The Mac & PC guys from the American adverts are stop motion characters. How cool would it be to have yourself turned into a stop motion character?! I wonder if Tim Burton has ever don it for his family… Click here to watch [...]

Darcie Uncategorized 0 animation, apple, commercials, get a mac, holidays, mac, macintosh, stop-motion

Oct 16, 2007

Sony Bravia – Pyramid

Ok. Y&R in Egypt made their own colour like no other commercial. Who’s next? I think it’s quite impressive. Haven’t researched into it enough to know if it’s ALL real, but I’m (wishful) thinking so. Enjoy! thanks to RHC for pointing this out

Darcie Uncategorized 0 ambitious, bravia, colours, commercials, compare, sony, sony bravia, tv commercials, YnR Egypt

Aug 19, 2007

Guinness Music Machine

Brilliant execution of the concept. The characters represting how the drink hits your taste buds – the percussion instruments – each time you take a drink. And I’m not even a fan of the stuff! Just their ads! The video is directed by Steve Cope, from Red Bee Media and edited by Tim Hardy from [...]

Darcie Uncategorized 0 ads, advertising, BBDO/Dublin, beer, brand dna, commercials, concepts, Cut n Run, Guinness, music, Red Bee Media, tv commercials, youtube

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