Discussing why Windows is more male and Mac is more female:

Well, Windows in non-intuitive…counter-intuitive, sometimes. But it’s so MALE to just go buy a Windows PC system and waste a bunch of time learning bogus commands and reading a thousand dialog boxes every time you want to change a point size or whatever…MEN are just used to sitting there, taking orders, executing needless commands, and feeling like they got such a good deal because they saved $200. WOMEN crave efficiency, elegance…the Mac lets them move within their digital universe exactly as they’d like, without cluttering up their human memory banks. I think the reason why so many women used to feel like they didn’t “understand computers” was because PCs are so brain-dead…the Macintosh is responsible for upping not only the earning potential of women but also the feeling of mastering technology, which they get told is impossible for them. I was always told that.
– Karla speaking to Daniel, Microserfs, by Douglas Coupland