Maybe you figured it out instantly and I was having a dumb day, but it took me reading that they cut roller shaped parts out of the board, so no matter what colour is behind it, they match. Quite clever in my book and definitely caught my attention.
Advertising Agency: JWT, Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter / Art Director: Minal Phatak
Fabricator: Alakh Publicity, Tushar Rechwad