Brilliant display of stop-motion animation. Tim Burton and Mr. Gerry Ferrell would be impressed (that’s a compliment to all).

The third TV commercial for BRAVIA is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of plasticine.
Play-Doh c. Hasbro. All rights reserved.

Taken from the Bravia website where you can view the ad in it’s full glory:

Not up on YouTube yet, but give it time. You can go to Bravia’s YouTube page and see the teaser.