Well, I supposed Dove did it with their Campaign For Real Beauty, however, that wasn’t for a Fashion brand or advertising, they didn’t use people with an eating disorder, and it wasn’t during Milan’s Fashion Week.
Isabelle Caro, 27, who has suffered from anorexia since the age of 13, has joined with Italian clothing company Flash & Partners to publicise a fashion brand for young women called Nolita and the photograph was taken by Italian photographer Oliviero Toscani.
Caro states: “I’ve hidden myself and covered myself for too long. Now I want to show myself fearlessly, even though I know my body arouses repugnance. I want to recover because I love life and the riches of the universe. I want to show young people how dangerous this illness is.”
Other brands such at D&G and Armani have criticised the campaign, saying that it is a mental issue, and that “even people who take no notice of fashion get anorexic.
Flash & Partners said in a statement that Toscani’s aim was “to use the naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion”.