I really like how this was done, using the letters in the words of the sounds to create the objects that make that sound.
Also, the colours used and the texture used makes one want to reach out and touch the paper. Since it is a brail related ad, I feel this was done really well.
This reminds me of a project I did a university where I had to create and object from its name, choosing an appropriate font to correlate as well. I was basically given a duck, but no, it was a Mallard. I suppose, looking back, this did give me more to work with. You can see the results below.
The Brail League work was done by Factory DGB, Belgium and can be found on i believe in advertising