In 89 countries walking on a mine is still the routine.

In a world that many feel has caused people to become desensitised, this is a phenomenal idea and example of showing that landmines don’t have to kill to ruin a life. Visually stimulating and informative all at the same time. Utter Genius.

Created by Publicis Mojo to support the CALM campaign (New Zealand Campaign Against Landmines).

Open the ketchup small bags and discover the drama of landmines.

from Adverblog