This advert has been out for a while in the UK, however I just can’t get enough of it. The magnitude just amazes me. Well done to Fallon for putting it together. To have the resources to pull something like this off. Just pure brilliance. And the idea?! I don’t know where to begin. I knew that Sony were filming their next Ad in Glasgow, but it was top secret as to when and it was mentioned something about fireworks. Who knew this beauty would be the result. I can watch it over and over and over… So I thought I’d share.
The flats they used in the video were going to be demolished anyhow and the area to be rebuilt, so it was a perfect location. I thought however, they might have been worth more after the fact, if they weren’t condemned… but maybe that just ads to the beauty of the entire concept. They weren’t really wasting any resources.